Units for Diploma of Creative Enterprise

Acknowledge Creativity  > Courses > Units for Diploma of Creative Enterprise

Choose your own adventure with the option of studying individual units or completing the whole Diploma. Eight units are required to complete a full Diploma. This is your choice. Study the way you want to.

Collaborative Sales,
Marketing and PR

In this unit, you will learn the key components that have strategic importance in any organisation’s management decision-making.

Students will define and understand the product value for customers, as well as develop and effectively communicate a marketing plan for a product or service that is not only efficient in its design but also incorporates tools such as referrals. The Human Resources recruitment process will be studied in order to see how it can create compelling value in a business, and strategies employed by businesses and individuals to advertise, publicise, promote and differentiate their business or service will be identified.

Leading with Vision, Purpose and Values

Understanding and developing personal relationships in the workplace in order to increase trust and empowerment is vital, along with a communication strategy that is authentic and inspires conviction.

Learn to identify and demonstrate the role of integrity in order to reinforce desired values. Be confident in the creation and communication of a shared purpose in the organisation in order to increase initiative, passion and contribution to common goals, and prepare for the future by creating and managing a successful succession plan. Students will evaluate the management requirements of various networks in a range of situations.

Negotiating Pricing
and Contracts

Understand the importance of protecting your company and how risks and liabilities can affect the cash flow in a business.

Develop a communication strategy that is authentic and inspires confidence in both you and your clients. Use relevant negotiation techniques to create client relationships with long-term benefits, with the understanding that certain tools can be implemented in emotionally charged negotiations to benefit the business (including personal behaviour techniques that enhance business outcomes). Understand how confidence is used in various negotiation techniques in order to create growth.

Managing the Budget and Business Information

Describe the basic elements of organisational budgets and the budgeting process, prepare profit and loss statements and simple budgets, and analyse and interpret basic financial statements.

This unit will demonstrate an understanding of the basic forms of business information and how it is collected, stored, and managed, so participants can describe how effective information and knowledge management contributes to organisational efficiency and competitive advantage.
Contemporary ethical issues and practices associated with the collection, use, and retention of business information will be defined and discussed.


Finance is undisputedly a core concept for anyone wishing to go into any type of business, and this unit will give students an understanding of contemporary business accounting concepts, principles, and terminology.

It will demonstrate an understanding of the components of organisational budgets, as well as identifying and discussing key elements and functions of the Australian taxation system and its operations within the creative industries. Students will recognise and discuss the sources of finance and funding available to businesses operating within the creative industries and consider business growth, new venture creation, risk mitigation and the costs and benefits of different operations solutions.

Idea Generation
and Innovation

In order to create a future for themselves in the creative industries, students must cultivate strategies and opportunities to build a successful business by proactively identifying and enquiring within the industry.

Participants will identify and use effective and efficient problem-solving methods in business, as well as understanding creative methods and technology that generate and implement ideas valuable for the market. Engaging in idea generation requires decisions about organisational constraints, member interactions and goals as well as being aware of factors that can hinder the process. To ensure the continual flow of the vast number of opportunities available, students will discover and develop methods for improving their creativity.

Managing the
Growth Process

There are many ways businesses can grow – either internally by increasing revenue or number of staff, or through mergers and acquisitions.

Business must be approached from a practical standpoint, otherwise success, if not handled properly, can lead to the downfall of a business. Learn to conceptualise growth and organisational change, describe the growth life cycle, and discuss various dimensions of business growth. Critically assess strategies for growing entrepreneurial ventures and explain the transition process from entrepreneur to business owner and manager, and discuss the risks associated with organisational (or individual) business growth so as to sustain long-term growth.

Cultural Communication
and Behaviour

The key to a successful company lies in its people. This unit focuses on analysing and using the changing business environment for growth.

Identify and inspire a culture of autonomy, accountability and initiative to enable growth in the business. Recruit, induct and promote a high-performance team for the business and understand how creating a workplace where people grow professionally and personally will help to reduce the cost of turnover. Use classical and contemporary models of ethical decision-making to analyse typical organisational dilemmas. Develop and create an innovative environment where people experiment, take risks and learn, with benefits for all.